Monthly Archives: April 2012

Which social networks should your non-profit organisation be on

You have a vision, a mission and a worthy cause, but how do you inform the world of the work you do? You work in a competitive space with many organizations trying to capture public attention but you don’t have the resources to divide between your initiatives and creating public awareness.

This is where social networks play a pivotal role for non-profit orgnaisations. Since their emergence and mass adoption, social networks have become a cheap and viable way to get your best work pushed into the public sphere. From posting videos and pictures to blogging your daily activities, your organization should take advantage of the growing online environment.

Keep in mind that joining a social network does not necessarily mean mass exposure. You need to cultivate you network and make members feel as if they joined a worthy cause. Develop a well-planned social media strategy with regular updates and useful information.

Here are some links to the more popular networks:

  • Facebook – the largest social network in the world. Enables video, pictures, commenting, page creation and many more. The possible use of targeted advertisements to a specific audience could also come in handy if starting a campaign. Check out the Steps Facebook page here
  • Twitter – This micro-blogging platform has become very popular as it provides instant updates with widespread exposure depending on your topic. Easy accessibility on most cellphones has provided a great network for users without fixed line broadband connections.
  • Youtube – Have a video? Post it here. Useful commenting functionality and the ability to embed videos directly into your webpage or blog makes this social network cutting edge and interactive.
  • Pinterest – Relatively new on the scene, this social network has great potential using visually pleasing elements. Have look at this article for more information about pinning!

Have you used any of the other social networks not mentioned here? Comment and let us know.

Image from BrandFlakesforBreakfast

1 Comment

Posted by on April 24, 2012 in Uncategorized


Where are we with HIV?

In 2001, the Steps project Steps for the Future opened a dialogue across Southern Africa about living with HIV/ Aids. The collection of films asked questions, started discussions and made bold moves to get people to confront themselves and their communities about living positively.

Eleven years later, Steps for the Future has created networks across the region and held many workshops about using film to discuss living in the presence of HIV. In light of these accomplishments, it would be useful to look at South Africa’s history in dealing with HIV. This infographic is valuable to see what has been done and what is still needed.

Infographic from Graphic24

Leave a comment

Posted by on April 24, 2012 in Uncategorized


Top Documentary Film Festivals

Sundance billboardSundance, IDFA, Silverdocs, we have all heard of them but few are lucky enough to attend all of them. What do each have to offer? How can you get your film included? Read the blogs and visit their websites below for more information:

  • 2012 Calendar for Film Festivals here
  • A blog giving the lowdown of what to expect at big festivals
  • Prefer smaller festivals? Take a look at this blog (US based)
  • Sundance Film Festival website, (Utah, USA)
  • Silverdocs website (Maryland, USA)
  • Toronto Film Festival website (Toronto, Canada)
  • IDFA website (Amsterdam, Holland)
  • Encounters website (Cape Town and Johannesburg, South Africa)
  • Durban International Film Festival website (Durban, South Africa)
  • Dockanema website (Maputo, Mozambique)

Image from Resorts West

Leave a comment

Posted by on April 20, 2012 in Uncategorized


Cross New Media Frontiers

In an era of social media, instant communication and break-neck technological advancement, documentary film has had to adjust to a rapidly changing environment.

Anyone with a video recording cellphone is now capable of filming, editing and uploading their personal stories for the world to see. This has had a profound impact on filmmakers and viewers. Sourcing funds for production and distribution are no longer significant obstacles as the Internet has provided the means and platform for budding filmmakers.

Although new media platforms have certainly assisted filmmakers, quantity does not necessarily mean quality. Read more about new digital frontiers and challenges in this panel discussion, Documentary Film and New Technologies, held at the Massachusetts Institute of Technology.

As a leading documentary production company, STEPS has embraced the digital environment. The pioneering Why Democracy? project took advantage of the Internet in 2007 to market and inform web users of the global broadcast. In 2012, our new global project, Why Poverty? will show its films via broadcast and the Internet to get web users to interact with the most pressing social issue of our time.

Image from Mashable

Leave a comment

Posted by on April 16, 2012 in Uncategorized


Tags: , , , , ,