Are we making a difference?

31 May

In 2000, the formation of the United Nations Millennium Development Goals (MDGs) sparked numerous campaigns to reduce extreme poverty by 2015. Organisations around the globe came up with innovative ways to address our most pressing social problem. The question we ask – Has the last 12 years produced any significant changes?

Let’s take a look at some of the major global campaigns developed to fight poverty. Often new media savvy and with the added clout of celebrity involvement, the following campaigns tapped into our social consciousness to make us aware of extreme poverty. Here’s some background info from their websites:

ONE is a grassroots advocacy and campaigning organization that fights extreme poverty and preventable disease, particularly in Africa, by raising public awareness and pressuring political leaders to support smart and effective policies and programs that are saving lives, helping to put kids in school and improving futures.

Every year for three days across the globe, events are organized of all types to bring attention to the worldwide crisis that we all face — poverty.

2005 is a year for campaigners to remember. They were part of the biggest ever anti-poverty movement and in doing so they made history. The fight against poverty continues and the passion, energy and momentum of 2005 will fuel future campaigning for the years to come. The call to MAKEPOVERTYHISTORY has inspired a generation.

In the fight to eliminate AIDS, 2015 could be the beginning of the end – it’s the year we can deliver an AIDS free generation. When you do the (RED) thing, a (RED) partner will give up some of its profits to fight AIDS .

Interesting article about the (RED) campaign using social media effectively here

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Posted by on May 31, 2012 in Uncategorized


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